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For me, shopping in Switzerland has always been a rather uninspiring task characterized by the lack of social interaction and the distress of consciously ignoring the abundance of advertisement. Getting your groceries in India, however, is a completely different story.

A frenetic frenzy

Finding your way through the perfect chaos of a colorful and dynamic market can easily turn your life into a frenetic frenzyMarketers are shouting out their slogans in catchy rhythmic melodies, customers are insistently negotiating prices and one can discover exotic fruits not seen yet. The high level of social interaction is what makes the Indian market experience such a valuable one. The groceries are furthermore harvest-fresh and the sellers personally know the farmers who cultivate them. The short cycle of this exploitation chain puts the end user in close proximity to the producers, so the use of chemical preservatives becomes obsolete and personal ties between suppliers and customers replace the anonymised advertising messages; not only a welcome change, but also a source of inspiration for the consumerism-fatigue Auslandschweizer.